CANEGROWERS Media Release

2 February 2012: Solid pedigree to lead QSL: CANEGROWERS welcomes move

CANEGROWERS says that the official appointment of Greg Beashel as CEO of QSL is a welcome move. Beashel had been acting in the role since November.

Around 80% of Australia’s sugar is exported, making sugar marketing a critical plank in the resurging sugarcane industry. Asia is by far Australia’s largest customer, and QSL lays claim to supplying more than 40% of the Asian sugar quota each year.

CANEGROWERS says Beashel’s on ground experience will underpin his leadership of the sugar marketing body.

“Greg has a strong pedigree in QSL and the sugarcane industry in Australia. He has proven a strong, cooperative, industry player, and CANEGROWERS looks forward to continuing to work closely with him.”

Beashel has been with QSL since 2000; following a seven year stint with CSR in a variety of locations and roles across the value chain - from working in a sugar refinery in Perth to a marketing role with CSR's export marketing group in Sydney.

Queensland Sugar Limited coordinates a group marketing service, which uses bulk-marketing power to leverage better deals for Australian sugar on the international market. An industry-driven body, the transparency afforded by their sugar marketing service is broadly supported by growers and millers alike.

QSL administers pool price arrangements, manages the industry’s seven bulk sugar terminals, and manages sugar price and foreign exchange exposure to optimise returns to growers and millers.


Media comment: Steve Greenwood | CANEGROWERS CEO | 0488 721 156
More information: Suzi Moore | CANEGROWERS Communications | 0427 641 239 or 07 3864 6444

Background information on Australia’s sugarcane industry 
CANEGROWERS is the peak group for Australia’s sugarcane growers. 
Australia’s sugarcane industry is recognised as one of the most clean, green and progressive in the world
$1.5 - $2.5 billion value of production | 80% exported | 2nd largest agricultural exporter in Queensland (7th in Australia) | 3rd largest raw sugar supplier in world | 32-35 Mt cane | 4.5-5 Mt sugar | 4000 cane farm businesses | 24 sugar mills | 6 bulk storage ports | Tweet us @CANEGROWERS