Canetube 2016 - $18,000 up for grabs


The Canetube competition is back, so it's time to get your creative juices flowing!

We want you to create a short, entertaining and educational video showing
the best practices used in the sugar industry.


What is it?

The Canetube competition was designed to promote sugarcane, the sugarcane industry

and the Australian Government Reef Programme, which supports projects that improve

the quality of the water flowing into the Great Barrier Reef.


This year we have a few new friends on board. The Australian Government, The Department of Environment and Heritage Protection and Great Barrier Reef Marine Park Authority are lending a hand to help educate everyone about the role agriculture plays in the care and protection of the Reef. The Smartcane BMP and Reef Guardians programs help farmers and the wider community understand how their actions and practices impact on water quality and Reef health.  Click here to download brochure

Prize breakdown


1st Prize - $10,000       2nd prize - $5,000

Secondary school prize - $1,500       Primary school prize - $1,500


Entrants are asked to create a short entertaining and educational video documenting the best practices used in the industry.


As long as it is rated G, is under 2 minutes, is a positive piece featuring farming relevant content, including the good practices being supported by the Australian Government’s Reef Rescue program, your video can take any style you like – it could be a music video, a comedy skit, a cartoon, a documentary...


Need some inspiration? Check out our 2012 winners.


First prize: Cane-mation


Lachlan Hughes and his team created the awesome multi-plane, stop-motion animated short film Cane-mation, winning $8,500 for their efforts. The film is comprised of 3000 digital photographs played back at 25 frames per second. All the elements were hand crafted from felt, paper, cardboard, balsa wood and an array of other materials, including refined cane sugar and coffee beans. It took more than five weeks to complete and also features an original composition on the electric guitar.

A short behind the scenes video can also be found here: https://vimeo.com/45786735.

Second prize: Sweet Aussie Canegrower Rap


James-Anthony Callea composed a quirky rap about Australia's sugarcane industry. James' imaginative and creative clip was given points by the judges for referencing many of the innovative changes sugarcane growers have made on farm, resulting in environmental wins.


Written by: Lachlan Erle Hughes, Kerryanne Hughes Animated by: Emily Howard, Lachlan Hughes
Narration by: Kerryanne Hughes Original Composition by: Joshua Howard Sound Design by: Daniel Van Werkhoven

Written by: James-Anthony Callea

Getting started


You can use this brochure and our website to learn about the sugarcane industry:

Click here to download brochure


You can use any of the movie footage on  www.canegrowers.com.au/virtualbustour

(we can send high resolution versions to you on DVD on request)


You can watch this clip developed by Yeo Valley Organic in the UK to promote good farming practices and commitment to protecting the environment and producing good quality foods – all in a fun way: www.youtube.com/watch?v=eOHAUvbuV4o


Need more help?


For information on the reef and its agricultural guardians check out the following sites for information


    The Australian Government Reef Programme (Natural Resource Management)

    The Australian Government Great Barrier Reef Marine Park Authority (GBRMPA) Reef Guardian Farmers & Graziers

    Smartcane Best Management Programme (Smartcane BMP)

Need more inspiration...





Head on over to our YouTube for more fun and informative videos...

Closing date: 20 June 2016

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Get in touch


To get in touch with us, please fill out the adjacent form. Make sure to clearly identify what your question is, if you are an entrant, who you are representing etc.

Once you've filled out the form, hit send and we will get back to you as soon as possible.


You can also find us on social media!

Twitter - @canegrowers

Facebook - CANEGROWERSAustralia

YouTube - thecanetube


Tag us with #canetube

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