From representation to results

Turning Advocacy into Action

Advocacy That Delivers

CANEGROWERS’ history is defined not just by the issues it has taken on, but by the outcomes it has delivered. From securing fairer pricing arrangements and supporting growers through crisis, to building influence across government and industry, advocacy has always been central to the organisation’s purpose.

The past 25 years have been among the most challenging in the organisation’s history. Deregulation fundamentally reshaped the industry, exposing growers to new commercial pressures and shifting long-standing power dynamics.

In response, CANEGROWERS led sustained advocacy efforts to protect growers’ interests in a deregulated environment. This included the fight for grower choice in sugar marketing arrangements and the introduction of a mandatory industry Code of Conduct – reforms designed to strengthen transparency, accountability and fairness.

These achievements reflect a consistent approach across generations: identify the issue, organise collectively, and pursue change until outcomes are secured. It is this commitment to action – not words alone – that has defined CANEGROWERS for a century and continues to shape its relevance today.